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Marketing Firm of the Year – UK

Marketing Firm of the Year – UK

August 10, 2016

Proud to be voted ‘Marketing Firm of the Year – UK’ by readers of Finance Monthly. See our entry in the awards special edition here.

Superstar content marketers and their target mix

Superstar content marketers and their target mix

June 30, 2016

What are the priorities for superstar content marketers this year? Watch to find out.

What we do at Isherwood + Co

What we do at Isherwood + Co

June 30, 2016

A short film explaining what we do and how we work.

Branding your family business

Branding your family business

February 1, 2016

Successful use of ‘family’ in marketing and branding appears to correlate with how actively involved family members are in the day-to-day running of the firm. Some industries might also be better suited to branding as a family business, for example, wines, luxury and artisan products where craftsmanship and heritage are valued. Those family businesses that […]

The pursuit of happiness: why keeping your customers happy is good for growth

The pursuit of happiness: why keeping your customers happy is good for growth

September 22, 2015

By Trevor Isherwood + Dr. Tiia Maekinen It appears that customer experience is gaining attention as a business driver. In 2014 many brands showed improvements in their customer experiences. In fact, just 1 percent of the brands ranked by Forrester’s annual Customer Experience Index (CXi) benchmark fell into the “very poor” category for customer experience. […]

5 content marketing tips

5 content marketing tips

August 5, 2015

It has been widely reported that if you want to grow your business you have to invest in content marketing. We’re told that companies of all sizes simply cannot afford to ignore it any longer. Customers and prospects expect it, they are hungry for your messages and they want to ‘engage’. The world is getting […]

Finding your marketing miracle worker

Finding your marketing miracle worker

July 6, 2015

Hiring a marketing employee can be one of the hardest positions to fill. It doesn’t matter if you’re a sole trader looking to make your first hire one that will drive growth or a growing business looking to expand this core business function, you may find this type of position — above and beyond many […]

Looking for wealthy clients? Pull, don’t push.

Looking for wealthy clients? Pull, don’t push.

June 1, 2015

We expect the rich to spend money differently than the rest of us, and yet although they have greater potential spending power, many High-Net-Worth Individuals don’t consider themselves as such and don’t behave so differently from the rest of us. As we saw in the Sunday Times Rich List, the wealthiest people in the UK […]

Marketing is dead. Again.

Marketing is dead. Again.

May 28, 2015

Time and time again I seem to attract articles to my social media profiles and my inbox that proclaim marketing is dead and social is the future of everything. It seems to me that when journalists and bloggers have run out of juicy or creative stories they return, frequently, to this old chestnut. Frankly they’re […]

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testimonials

a few words from our clients

“Well versed at developing a social media strategy. Provide a high standard of marketing coaching and advice.”

George Gallianos, UBS Wealth Management

“Outsourcing our marketing has had a quick and visible impact on our business. It frees my time to focus on our customers and on new product development. At the same time working with Isherwood and company has significantly improved the quality and professionalism of our marketing efforts. I have every confidence that Trevor’s contribution will help us meet our ambitious growth targets.”

Roger Charles, Founder and Director of ROGER CHARLES and British Beds Worldwide Ltd.

“We contracted some of our marketing to Isherwood and company during a period when our team was under resourced. Outsourcing for us has been a highly efficient way to expand capacity when we need it and we had the added benefit of being able to leverage Trevor’s extensive experience on this occasion.”

Ben Horsell, Head of Marketing and Business Services, Lombard Odier Investment Managers